2025 Salary Guide for Key Cities in Bulgaria: Insights from Sofia

This comprehensive salary report offers an updated overview of compensation trends across major job roles in Bulgaria, with a primary focus on Sofia—the country's economic and business hub. Whether you're an employer structuring competitive packages or a professional evaluating career opportunities, this guide delivers valuable benchmarks for 2025.

Average Salaries in Sofia by Position (Annual, USD)

Key Observations on Bulgaria’s Labor Market in 2025

Sofia continues to lead Bulgaria in attracting foreign investment and fostering tech-driven industries. As a result, salaries in IT, engineering, and senior management remain above national averages. The city has seen steady wage growth over the past three years, especially in digital transformation sectors.

For example, multinational firms such as SailGlobal have reported increasing demand for bilingual technical staff, offering premiums up to 15% above market average for candidates fluent in English and German. Additionally, remote work flexibility is now standard in software development and pre-sales roles, contributing to higher retention and competitive pay structures.

Entry-level customer service positions remain more modestly compensated but are often supplemented with performance bonuses and benefits—especially within international BPO operations based in the capital.

Factors Influencing Compensation in Bulgaria

• Industry Sector: Tech and export-oriented manufacturing offer the strongest pay.
• Company Origin: International employers typically provide better packages than local SMEs.
• Language Skills: Multilingual professionals command higher wages, particularly in sales and support roles.
• Experience Level: Mid-to-senior level roles show significant salary differentiation based on track record.

This data serves as a reliable reference for HR planning, talent acquisition, and relocation decisions in one of Southeast Europe’s most dynamic labor markets. Employers are encouraged to benchmark against these figures while considering additional incentives such as healthcare, bonuses, and flexible working arrangements to enhance their employer value proposition.