Introduction

On March 25, 2025, Dunhuang.com held its annual Cross-Border E-Commerce Sellers Summit in Shenzhen, where over 300 cross-border elites gathered to jointly explore the future breakthrough paths of cross-border e-commerce.

As a participant in the summit, SailGlobal provided the attending cross-border e-commerce enterprises with a detailed introduction of how the company’s product models can support e-commerce businesses, helping cross-border e-commerce companies rapidly expand their operations, and explaining to the heads of various categories and corporate executives present how to ensure compliance and efficiency in talent management for overseas e-commerce operations.

In today’s fiercely competitive global e-commerce landscape, Chinese cross-border e-commerce enterprises are accelerating their expansion into overseas markets but commonly face core challenges such as local employment compliance, cross-border payroll management, and rapid team formation.

Leveraging its innovative “HR SaaS (Human Resources as Software)” model, SailGlobal provides cross-border e-commerce companies with a one-stop global employment solution.

Through SailGlobal’s Employer of Record (EOR) service, cross-border e-commerce companies can build teams—including local marketing specialists, customer service staff, and warehouse managers—without establishing a local legal entity.

SailGlobal not only handles the full suite of employment contracts, payroll distribution, and social security contributions, but also, through its self-developed platform, enables unified management of multi-country teams’ attendance, performance, and compensation.

To address cross-border e-commerce companies’ demand for “quickly testing new markets,” SailGlobal offers a flexible “multi-country talent pool” service.

Overseas enterprises recruiting live-stream operators, social media consultants, or supply chain staff in various countries can conduct rapid hiring through the platform. The platform provides multilingual talent recruitment services and has an extensive global team of recruitment experts and consultants, mitigating cultural compliance risks such as religious holiday leave, thus safeguarding overseas recruitment for enterprises.

SailGlobal’s EOR plus global payroll system helps clients reduce overseas employment costs and, through an AI-driven compliance engine, provides real-time alerts on labor law changes in 160 countries. Currently, SailGlobal has served over 200 overseas clients, covering major markets in Europe, the Americas, Southeast Asia, and the Middle East.

SailGlobal’s “monthly subscription-based service” allows enterprises to flexibly adjust team size according to business fluctuations. This model supports scenarios such as peak-season marketing for cross-border e-commerce and overseas warehousing, truly achieving “asset-light globalization.”

With the deepening of RCEP regional cooperation, SailGlobal continues to expand its localized service network in Southeast Asia, building seamless cross-border human resource infrastructure for overseas e-commerce enterprises.

The wisdom of 300+ enterprises: Agile cross-border e-commerce requires equally flexible talent services